The Ice Storm is our 12.4oz / 420gsm snow-washed heavyweight hoodie — oversized, broken-in from day one. Front hit: EST. 1977 New York Built trapped in a block of ice, icicles hanging. Sleeves: Hard Luck script in ice blue. Back: cracked stone horseshoe Hard Luck Apparel crest.
This isn't fast fashion fleece. It's pure cotton, no stretch, ribbed cuffs, loose drape, made to layer all winter.
Details: • Fabric: 100% Cotton, 12.4oz Heavyweight, Snow-Washed / Vintage Wash • Fit: Unisex, Oversized Loose Fit - size down for regular • Print: Front 40x52cm ice block, dual sleeve hits, back crest - all screen printed • Colors: Black Beauty (washed black), Dark Blue (washed indigo), Dark Gray (washed espresso brown - your first photo) • Care: Cold wash gentle, tumble low, no bleach, don't iron on print The Story: EST 1977. New York winter. When everything else freezes, we stay built. The Ice Storm collection is a tribute to surviving hard winters and coming out harder.
